In an interview with Beet.TV, Michael Zimbalist, vice president of research and development for the New York Times, discusses the company's excitement about a new media format available to revitalize print news. Zimbalist, along with his colleages, thinks that mobile devices like the blackberry and the iphone are an innovative new way to push print media back into demand. I have to admit, it does make sense. We live in a world where convenience is the key to successful marketing, especially in journalism. What is the best way to market convenient news to the broadest market? Make your content available on cell phones. Especially now that everyone from my 5-year-old neighbor to my grandma carries some kind of mobile device.
Zimbalist is especially excited about the development of the semantic web. Take a moment to check out its definition. If you are anything like me, you may find yourself a bit lost in its semantics (ok I know, NOT funny) or what I like to call "techno-jargon". What I can gather from Beet.TV's interview, however, is that basically it's a way to categorize internet content and make it accessible in different formats, depending on the device requesting the content. The Times is hedging on this new innovation, because it will allow them to instantly provide quality content formatted specifically to the medium of their audience's choice. At a time when many are concerned about their careers and their livelihood, Journalists and editors just might find themselves some breathing room. Finally, someone in the news world seems to have found a way to promote new technology in journalism, while still support traditional print media. Thanks to the Times for leading the way!
New Story
-
I was just fourteen when I met him. He lived across the street and he was
the most gorgeous thing I had ever seen. His brown hair curled up around
his ...
Posts
No comments:
Post a Comment